About a year ago, my kids saw their first commercial. We DVR everything and they watched preschool channels that don't have commercials. They weren't too fond of the interruption to their program.
I remember a conversation that went like this:
(As we were driving)
Me: That skunk stinks. What else stinks?
We saw this commercial during the Superbowl and the kids can't get enough of it. They think it's hysterical.
Whoever came up with these Etrade commercials is genius.